Challenge: With its many products needing visibility on @GoogleUK, how do we turn the handles from a disjointed noticeboard into a coherent channel that its wide and diverse audience want to follow and interact with, providing a steady drumbeat of content between campaigns?

The solution: Deploying native-feel organic content, embedded in culture and trends, wrapped up in a unified and consistent TOV and visual style.

The result: +200% engagement YoY.