‘Dark’, a mind-bending masterpiece which had a huge and passionate fanbase who were chomping at the bit for any new information about the upcoming ‘1899’ from the same writers.

Jellyfish partnered with Netflix on the social activation for the show. Having developed the campaign north star “Navigating the fog, together”, we guided followers to piece together the central mystery of 1899 through curiosity-sparking (yet accessible) content.

Amassing 108k Instagram followers over 57 posts, and a whopping 51m organic impressions, the platform and creative strategy drove intrigue and talkability at every level of fan involvement.